When doing sales call you need to create an environment where both you and your prospect are comfortable. A simple sales script can help you achieve this and empower you to have a natural conversation with your prospect.
Follow the below steps when creating a sales script
01 – Identify the product or service you would like to ultimately sell to the prospects.
This is the most important step as at this point you will need to identify the service you are selling and the best customer fit. You are creating your customer persona/profile in your mind.
02 – Find out information of prospect.
In this step, consider the different types of prospects you’ll be selling to. You can certainly create one sales script that works for every type of prospect — but it’s more effective to adapt your questions and points to the specific prospect.
03 – Identify Benefits for the specific prospect
List down how your product will help the specific prospect to grow business, increase productivity, reduce time and cut cost etc.
04 – Identify the Pain Points You Solve
Build a list of pain points to discuss by looking at the benefits you identified in the previous step. For each benefit, there is usually a related pain point that is resolved, minimised, or avoided.
05 – Create a List of Powerful Questions.
The best salesperson is the one who asks the best questions. To develop a strong list of questions, look at each pain point identified in point no. 4. Use one or two questions per pain point to determine if it’s a relevant challenge for the prospect
Here’s a sales script blueprint you can adapt,
modify it as per your need:
Step 1: Introduction
Hello, I am Manish from “GetCalley”.
Step 2: Value Statement
I’m calling some businesses/start-ups in the area to find out if they are a good fit for our product, an automatic call dialler “Get Calley”
What we do is we provide companies/start-ups with “Get Calley” an automatic call dialler to call their database of prospects without spending too much time and effort.
Step 3: Response
If the potential customer says:
“Yes”– I’d say, “Great! Tell me about your xyz process.”
“Maybe”– I’d say, “Interesting. Tell me about your xyz process.”
“No” – I’d say, “Okay. Tell me about your xyz process.”
Step 4: Qualifying
What is your current cold calling process?
Who are your customers?
How do you feel about the amount of time it currently takes you to call prospected leads?
How much delays in calling prospects to impact sales targets?
Keep in mind that it is always better to plan your sales call by creating a sales script.
You will look dumb if you are caught off guard by your prospect which will surely lead to a loss of sales.